LIFE Terra: Europe’s single biggest citizen-driven initiative to plant and monitor 500 million trees to mitigate climate change

Climate change has become such an important economic, social and environmental issue that it has been renamed in mainstream discussions as the “climate crisis”. This crisis stresses urgency, especially as numerous countries are reporting increases in climate-related events.

LIFE TERRA will unite stakeholders through a platform that will facilitate tree planting, engage future generations through key communication and educational activities and monitor progress with cutting edge European tech to support a sustainable long-term business model for land restoration and massive carbon capture. The project's objectives are:

LIFE TERRA is Europe’s unique initiative to lead the fight against global climate change, prepare future generations, drive greener policies across the board and generate tremendous investment and growth in green jobs.

Its main objectives are to:

- Engage a monumental number of individual citizens and stakeholders to take action on CC mitigation by facilitating the planting of 500 million trees in Europe by 2025.

- Connect these participants through an innovative and comprehensive web platform and app that organizes and streamlines the planting process for scaling up and scaling out.

- Innovate in the latest monitoring and satellite technologies to provide citizens and specialists alike with precise and transparent data on trees planted.

- Inspire the next generation of EU citizens to thrive and face of CC challenges ahead, through a unique Science Technology Engineering and Mathematics (STEM)-focused environmental sustainability education program.

The project's expected results include:

Over the course of the whole project:

  • Teach STEM based sustainability lesson plans in 14,000 classrooms
  • Reach 100 million individuals through online dissemination and awareness raising
  • Engage 50 million people to plant trees, and 22,000 citizens to be trained volunteer Terra Leaders
  • Change behaviour in 25% of all individuals registered in platform
  • Create 50 direct FTE jobs in the consortium
  • Receive 3,000 press mentions
  • Provide a €500 million stimulus to the green economy

The consortium:

EURACTIV Media Network is one of LIFE Terra’s communication and dissemination partners. The other communication and dissemination partners are:

  • BrightVibes NL B.V.
  • Comunicazione Zygomalas & Fabiani GmbH
  • Agencia EFE SAU, SME

The entire consortium, led by VOLTERRA ECOSYSTEMS, is made up of complementary beneficiaries who support the project through research, practical logistics, education, and media. The entire consortium consists of:

  • Life Terra Foundation
  • EURACTIV Media Network
  • BrightVibes NL B.V.
  • Comunicazione Zygomalas & Fabiani GmbH
  • Agencia EFE SAU, SME
  • ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
  • CYBELE LAWGICAL LDA
  • EUN Partnership AISBL
  • EURACTIV Media Network
  • Nature and Man Foundation-Portugal
  • Gynzy Teachers B.V.
  • IFER - Monitoring and Mapping Solution, s.r.o.
  • Legambiente Onlus
  • Land Life Company BV
  • UNIVERSITAT DE BARCELONA
  • Viveros Fuenteamarga S.L.

Find out more about the activities linked to this project here.

Follow us on LIFE Terra social media channels: Facebook - Twitter - Instagram

Check out the project on Euractiv.com here.

Disclaimer: “The content of this publication represents the views of the author only and is his/her sole responsibility. The Agency does not accept any responsibility for use that may be made of the information it contains”.

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