EU’s Industrial Future: Powered by Affordable Green Energy

Electricity prices in Europe remain high, posing serious challenges for the aluminium industry to stay globally competitive. As a strategic material for the green transition, aluminium is essential for clean technologies and sustainable infrastructure. Affordable low-carbon energy is vital for aluminium producers to remain operational and invest in decarbonisation, supporting their growth and Europe’s broader green agenda.

In a recent video, our Director General, Paul Voss, teamed up with Marco Mensink, Director General at Cefic, to explore the critical need for industrial electrification and greater flexibility in energy systems. They address ongoing energy and production challenges, emphasising the necessity to double electricity production by 2040 and implement more effective policies.

Policymakers must take decisive action to support the electrification of European industries. This includes investing in modernising grid infrastructure and facilitating long-term energy solutions such as Power Purchase Agreements (PPAs). By prioritising these initiatives, Europe can ensure its industries remain resilient, competitive, and sustainable.